Downtown Las Vegas is going through a resurgence. The Downtown Grand Hotel and Casino (formerly the Lady Luck) wanted to expand but lacked any unused space within its existing property. The answer, a new 8-story guestroom tower over the existing porte cochere. The design of the tower embraces the sophisticated industrial aesthetic of the existing property, while injecting iconic elements of nostalgia, art, and bold yet restrained use of color hearkening back to the glory days of Las Vegas. The new porte cochere transforms a previous utilitarian space of exposed concrete beams and columns. Now, modern ceiling elements and columns deliver a new visual experience that transitions guests onto the gaming floor. Inside the tower, the interiors pop with vivid colors in simple geometric patterns, creating abstract color blocks to divide spaces. The hotel creates a unique experience that elevates the brand to be a premier Downtown Las Vegas destination.
